Most of the companies I work with have conventional x-ray diffraction capabilities in-house.

Conventional x-ray sources are found in virtually every materials, pharmaceutical and chemistry laboratory in the world. So, the obvious question becomes: why bother with the expense of using a synchrotron source like the Advanced Photon Source (used by SynchXray, LLC.)?

X-ray powder diffraction is a powerful tool for determining the crystalline and amorphous phases present in a material, but there are a wide variety of other analytical techniques using synchrotron radiation that provide valuable information for product development and patent litigation.